Orton Insurance & Financial Services, Inc.

Terms and Conditions

Effective Date: 3/26/2026

Great—this is where most agencies accidentally create compliance risk, so tailoring it to your CRM (like Agent CRM / GoHighLevel style systems) is smart.

Below is your updated Terms & Conditions with CRM-specific language baked in, plus exact form disclosure wording you should use on your website and lead forms.

Terms and Conditions for Orton Insurance Agency (CRM-Integrated Version)

Effective Date: [Insert Date]

Welcome to the Orton Insurance Agency website (“Site”). By accessing or using this Site, you agree to these Terms and Conditions (“Terms”).

1. Use of Website

This Site provides general information about insurance products and allows users to request quotes or contact licensed agents.

You agree not to:

  • Submit false or misleading information

  • Interfere with website or CRM system operations

  • Attempt unauthorized access to data or systems

2. No Guarantee of Coverage

Submitting information does not guarantee:

  • Insurance coverage

  • Approval or underwriting

  • Specific rates or plan availability

All policies are subject to carrier approval.

3. Insurance Licensing & Availability

  • Products vary by state and carrier

  • Agents are licensed where required

  • Not all products are available in all locations

4. Medicare Disclaimer (CMS Compliance)

  • We are not affiliated with or endorsed by the U.S. government or Medicare

  • We represent a limited number of carriers

  • Plan availability varies by location

By submitting your information, you agree to be contacted by a licensed agent.

5. Communications Consent (Calls, Email, SMS, CRM Automation)

By submitting your information through this Site, you expressly consent to be contacted by Orton Insurance Agency using:

  • Phone calls (manual and automated)

  • Email

  • Text messages (SMS)

  • Automated follow-up systems through our CRM platform

CRM & Automation Disclosure

Your information may be entered into a secure Customer Relationship Management (CRM) system used by Orton Insurance Agency for:

  • Lead tracking and organization

  • Automated follow-up messages (text/email)

  • Appointment scheduling and reminders

  • Internal agent communication

These communications may be sent using automated technology, including:

  • Pre-scheduled text sequences

  • Ringless voicemail (if applicable)

  • Email drip campaigns

Message Terms

  • Message frequency varies

  • Message and data rates may apply

  • Consent is not a condition of purchase

Opt-Out

You may opt out at any time:

  • Text STOP to unsubscribe from SMS

  • Use unsubscribe links in emails

  • Contact us directly

We comply with the Telephone Consumer Protection Act (TCPA) and A2P 10DLC messaging requirements.

6. Privacy, Data Storage & HIPAA (CRM Use)

Your use of this Site is subject to our Privacy Policy.

CRM Data Storage

Information you submit may be securely stored in our CRM system, which may include:

  • Contact details

  • Communication history

  • Insurance needs and preferences

  • Policy-related information

HIPAA & Health Information

If you provide health-related information:

  • It may be stored securely in systems designed to protect Protected Health Information (PHI)

  • We limit access to authorized personnel only

  • Data is only shared as necessary to provide insurance services

Business Associate Agreements (BAAs)

Where required, we maintain agreements with CRM and technology providers to ensure compliance with applicable privacy laws.

7. Third-Party Platforms & Advertising

We may use third-party platforms, including:

  • Facebook / Instagram lead forms

  • Google Ads

  • Analytics tools

Information submitted through these platforms may be transferred into our CRM system for follow-up.

8. Intellectual Property

All content on this Site is owned by Orton Insurance Agency and may not be used without permission.

9. Limitation of Liability

We are not liable for:

  • Errors or omissions

  • Delays in communication

  • Issues arising from third-party platforms or CRM systems

Use of this Site is at your own risk.

10. Indemnification

You agree to hold Orton Insurance Agency harmless from claims resulting from your misuse of the Site.

11. Third-Party Links

We are not responsible for external websites linked from this Site.

12. Changes to Terms

We may update these Terms at any time.

13. Governing Law

These Terms are governed by the laws of the State of Idaho.

14. Contact Information

If you have any questions about these Terms, please contact us:

Orton Insurance & Financial Services, Inc.
859 S Yellowstone HWY, STE 2503
Rexburg, ID 83440
208-356-8455
Gary@ortoninsurance.com
Website: www.ortoninsurance.com